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Thursday, March 26, 2015

Vegan & Cruelty Free Makeup Brands

Discovering new makeup brands that offer vegan and cruelty free products has been difficult and oddly exciting. All the below brands mentioned are 100% cruelty free and have been given the xo, Sarah Holt stamp of approval for quality.


Trusted Cruelty Free Certified Programs

When it comes to cruelty free products, lots of companies don't like to admit they test their products on animals. When a company says "We do not test our finished products on animals", that usually means they test their ingredients on animals. When a company says "We only test our products on animals when it is the law in that country", that means they test their products on animals.
Below are some of the trusted cruelty free certified programs. If a brand is certified, you don't have to decrypt the hidden meanings in the "cruelty free statements" like most brands.

PETA's Beauty Without Bunnies program ensures "Companies listed either signed PETA’s statement of assurance or provided a statement verifying that they do not conduct or commission any animal tests on ingredients, formulations, or finished products and that they pledge not to do so in the future." - PETA

The Coilation for Consumer Information on Cosmetic's Leaping Bunny Program "provides the best assurance that no new animal testing is used in any phase of product development by the company, its laboratories, or suppliers"- The Leaping Bunny


Now to the makeup!



100% Cruelty Free and Vegan

Obsessive Compulsive Cosmetics - Obsessive Compulsive Cosmetics is certified by PETA as cruelty free and vegan. Every product OCC has to offer is 100% vegan (how exciting?!)

ELF - Elf is certified by PETA as cruelty free. "Our products do not contain animal derived ingredients. Beeswax has been replaced by synthetic beeswax and lanolin has been replaced by Bis-Diglyceryl Polyacyladinpale-2" - ELF

Furless Cosmetics - Furless Cruelty Free Cosmetics is certified by PETA as cruelty free. This Australian brand offers fur-less makeup brushes and nail polishes.

Emani - Emani is certified by PETA as cruelty free. Every single product sold by Emani is vegan. I can't get over how exciting that is (!!!!!)

Pacifica - Pacifica is certified by PETA as cruelty free. Pacifica offers 100% vegan makeup, skincare, and perfume (vegan and cruelty free perfume is one of the hardest products to find, so very exciting)


Cruelty Free w/ Vegan Selection

Milani Cosmetics - Milani is certified by PETA and The Leaping Bunny Program as cruelty free. Not all of Milani's products are vegan, but they do have a whole page dedicated to their vegan products.

Tarte Cosmetics - Tarte is certified by PETA as a cruelty free brand. Not all of Tarte's products are vegan, but they have a large selection of vegan products.

Urban Decay - Urban Decay is certified by PETA and The Leaping Bunny Program as cruelty free. Not all of Urban Decay's products are vegan, but all the products without animal-derived ingredients are labeled "vegan" if they are, in fact, vegan.

Medusa's Makeup - Medusa's Makeup is certified by PETA as cruelty free. Not all of Medusa's products are vegan, but all products are labeled "This Item is Vegan" if vegan. Very handy.

Lush - Lush ensures none of their products are tested on animals through their Fighting Animal Testing practice. "At Lush, we believe in buying ingredients only from companies that do not commission tests on animals and in testing our products on humans." - Lush. 
Lush is 100% vegetarian. All vegan products are labeled with a "v" on the products as well as online.

100% Pure - 100% Pure is listed cruelty free on The Leaping Bunny site. 100% Pure only uses food grade ingredients, which means their products don't have to be tested at all, humans and animals alike. Most of 100% Pure's products are vegan. The only animal derived ingredient this brand uses is cruelty free honey, so depending on your stance on honey, those products could be suitable for vegans too.


As you can see, the list isn't as long as it should be, but it's a start!

Another thing to keep in mind while trying to debunk whether or not a brand is cruelty free, just because they say a product is vegan, doesn't necessarily mean it's cruelty free. When a brand says something is vegan, they mean the ingredients do not contain animal derived materials.

Becoming acquainted with this information took lots of time and research. About a years worth of research, to be honest. Discovering vegan and cruelty free products is a learning process. If you start out with the right intentions and enough motivation, you're entire makeup collection could transform into a vegan or at least cruelty free collection (baby steps?!)

xo, Sarah Holt


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2 comments:

  1. It is so difficult to really know for sure, as there are so many different ways brands can label themselves. Thanks for sharing your list.

    LindaLibraLoca: Beauty, Baby and Backpacking

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    1. No problem! I would've loved to see a list like this when I was first getting into vegan makeup, that's why I wrote it! I hope it helped!
      xo, Sarah

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